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Ellie Louis, e-commerce analyst
Ellie is responsible for creating websites that focus on and deliver for the customer. She uses the analysis of complex data and interpretation of findings, to align websites to evidenced customer expectations.
Ellie’s career has been customer focussed throughout. Initially learning the underpinning principles of a customer led organisation at Tesco as a buyer and later as a marketer working on customer service projects.
She was also responsible for the analysis of “customer expectations” for Essex County Council and led a programme of projects that delivered the customer strategy that she produced.
Ellie has focused on e-commerce for the last 4 years of her career.
John Waddington, information architect and SEO consultant
John has been at the forefront of simplifying information for over 20 years. Clients have been drawn by his ability to simplify the online experience in a way that maximises consumer response and search engine rankings, and he has advised a wide range of international corporations and government departments.
He was one of the original members of the Baddeley Associates team of information designers, profiled in Newsweek in 1985 for their role in the Cambridge Phenomenon.
In 1986, John moved to another pioneering company - Siegel & Gale, acting as Senior Consultant in their UK office at a time when the team was leading the world in making laser printed statements and bills more user friendly.
After six years with Siegel & Gale, John founded his own consultancy which developed a niche in usable form design and one-to-one marketing communications. John Waddington Associates carried out strategic projects for BT, the BBC, Nokia, and Prudential, ranging from interface design to simplifying pension reviews.
In the late 1990s, John recognised the exciting opportunities to improve the user experience of online information, and in 2000 he joined the interactive arm of Publicis Group as Head of Information Architecture. Here, he was responsible for planning a number of high profile sites, including the launch of the Euro, New Deal, and the Oystercard.
In 2003, John left Publicis to pursue his consultancy career, and has since carried out strategic information architecture projects for the Cabinet Office, Renault, the British Army, and the Chip and PIN programme. John has applied his knowledge of user-oriented information architecture highly successfully in the field of search engine optimization (SEO).
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