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Louis Consulting uses Google Analytics to review the performance of its clients’ websites. Our in depth knowledge of this powerful visitor traffic tool enables us to obtain a robust and thorough insight into the way visitors are using your website and use this to help you improve customer response rates.
Glossary
Bounce Rates – a way of measuring interest in your site. “Bounce” refers to visitors who leave after viewing 1 page
Referring sites – which other websites sent the most visitors to your site
Landing pages – which pages on your site visitors first arrived at
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What is Google Analytics?
Google Analytics is a free web statistics package that provides a robust and thorough insight into how your website is performing.
It answers key questions reliably and in detail such as:
- Number of visitors to your website
Anyone with a Google base account can set it up free of charge and be viewing information on how visitors are using their website within days.
How to get the best out of the package
Businesses that pay attention to this level of detail are those who will deliver the most for their customers and therefore stay ahead of the competition.
Louis Consulting supports your business in doing just that by drawing out the most important information in a format that makes sense to you. This allows you to get on with the job of running your business whilst keeping a watchful eye on what your customers are telling you.
The level of support you require will depend on your business needs. We offer a full range of services to give you the flexibility to choose what is right for you
Our Google Analytics support at a glance
- Regular email report alerts
- Advice on how to read the information
- Customised reporting against bespoke performance targets
- Site development recommendations
- Business goal development and implementation
Value of our analysis to your business
- Optimises your web budget
- Helps to value your website as a business asset
- Re-enforces the impact of your SEO and online marketing
- Delivers web pages that achieve your business objectives
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